A couple months ago Rachel and I went to the Brooklyn Flea under the Brooklyn Bridge and while I was getting some food, Rachel wandered off and sampled some peanuts from a local vendor. A reporter was there doing a story on the nuts and asked Rachel her opinion and as part of his story asked Rachel her occupation. Rachel then told the reporter a little about Swap-bot and a few weeks later he contacted Rachel to get more information about the site for an article he was writing.
The article hit the streets this morning and features a picture of Rachel.
I was working from home today due to an internet issue in the office and ran across the street to pick up a copy of the paper when I heard we were in it. Rachel heard from the reporter that we were on page 10, but the copy I first bought did not have our story anywhere in the paper. Rachel then reconfirmed that we were indeed in the paper, so at lunch we went out and tried a few more stores and found the edition with the Swap-bot article at about the fifth shop we tried.
Update: After reading this post Rachel made fun of this post. She was really wanting to know if I was excited or not to find the papers with us at the fifth shop. So Rachel, yes, I was very excited to not only find us in the paper but to also have a story about our site in the paper. Who knows what it will lead to next (hint: this a P1-esque hint)?
Reality TV SHOW!?!?!?!?! Real Swappers of New York maybe?
Congratulations! That is some awesome coverage! I am not totally sure what your target audience is but I bet going through traditional media like that uncovers some people who would have otherwise never discovered the site/service.